We’ve lived with and loved the distinctly ‘web 2.0′ design for a while now and it’s done us proud. However, time’s moved on, and in autumn last year we decided it was time to resurrect the project.

We set out to broaden our ambitions; to create a design philosophy and world-class design standards that all designers across the business could adhere to. We wanted to find the soul of the BBC. We wanted something distinctive and recognisable; we wanted drama. We knew whatever we created needed to be truly cross-platform and that we needed to simplify our user journeys.

a look into the past, present and future of the BBC online presence. Read the article here