Power, redesigned
I really love when I see a new take on an old design, in this case the design of the UK power plug. It’s very interesting to see a fresh design for something we thought so set in stone.

Industrial designers sometimes make the mistake of thinking that certain product elements are written in stone, or that they just aren’t worth thinking about. And sometimes it takes a set of fresh eyes to see an exceptionally simple yet innovative solution. That was the case when Royal College of Art student Min Kyu Choi re-imagined the bulky UK power plug.
Tags: power plug design
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